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It was ugly. It was all at once curious, sad, remarkable, shocking and sobering.

Wholesalers, shippers and distributors are strategizing how to handle drastic changes in buying, selling, and how they manage employees as coronavirus COVID-19 has spread.

Community Food Co-op and Willimantic Food Co-op are new Companies to the Market. Bay Valley Foods, Butte Produce Co Inc., Dawson’s Orchards Inc., Quality Sales Foodservice, and others have updates.

Giunta’s Meat Farms and Hungry Hollow Co-op are new companies to the Market. General Produce Co Ltd., J R Produce Supply Inc., Keene Organics, La Budde Group Inc., Valvilla Produce LLC, and others have changes.

We’ve received more than 100 additional responses to our poll about how the new coronavirus is affecting the produce industry since we initially tallied the results March 12-13.

Inspections of California and Arizona leafy greens, as outlined in the Leafy Greens Marketing Agreements for those crops, continue despite the spread of COVID-19.

California strawberry season has kicked off, with berries in the Salinas/Watsonville area starting at the end of March to meet increased demand of berries spurred by the COVID-19 pandemic.

Mastronardi Produce’s newest product in the “Bombs” line of snacking tomatoes, Honey Bombs, will be appearing in stores in May.

The National Watermelon Promotion Board has launched an updated website, watermelon.org, featuring more content that promotes return visits for consumers looking for recipes, nutrition information and more.

Natural Brands Inc. and Streef Produce Ltd. are new companies to the Market. California Specialty Produce Inc., Delfrutti, Grocers Supply Produce Co LLC, The Fruit Basket LLC, Tri Cal Inc., and others have updates.