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For all marketers, the COVID-19 pandemic introduced more intensive marketing to consumers through social media and online platforms.

Despite challenges posed by the COVID-19 pandemic, U.S. exports of pears increased in the 2020-21 marketing season.

Grower-shippers of pears have dealt with multiple heat waves this season, and that is just another challenge that is testing their resiliency.

When it’s not Vidalia season, many sweet onion growers turn to Peru to satisfy their customers, and those customers should find a good crop from South American for fall 2021 and winter 2022.

With crop volumes expected similar to a year ago, Wenatchee, Wash.-based Stemilt Growers LLC will offer both organic and conventional pears this season.

Bartlett pear harvest began in mid-August for Yakima, Wash.-based Sage Fruit, and the company’s other pear varieties will follow closely behind in early September, says Chuck Sinks, president of sales and marketing.

Salinas, Calif.-based Naturipe has announced increased organic and conventional blueberry production in the Southeast U.S.

NEW YORK STATE — In the western part of the state, the lack of rain may be too lacking. But in the typically wet Finger Lakes farming region, Eric Hansen was happy with it.

While the Northwest cherry season is likely to extend into September, crop volumes are getting smaller due to April’s cold and snow, said B.J. Thurlby, president of Northwest Cherry Growers.

Seattle-based FC Bloxom Co. has welcomed three new members to its sales team, said William Bloxom, an owner of the company.