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BitCorp, Buell’s Orchard, and Pacific Northwest Farmers Cooperative are new companies to the Market. ALK Trading Corp., Cervenka Farms, Gourmet Mushrooms Inc., MIXTEC Group have updated company profiles.

Ensenada Best Produce LLC, Fidelity Melon and Silo Technologies are new companies to the Market. M. Levin and Company Inc., Sobeys West and Southern Valley Fruit & Vegetable Inc have been endorsed.

Dole is offering “Dad-friendly” recipes for Father’s Day in a tie-in with Disney’s “The Lion King.”

AvoGanic, Cascade Cherry Growers Inc., Hamptons Delivery Corp., Lego Trade & Brokerage LLC, Patriot Foods Inc., are new companies to the Market. Agritrade Farms LLC and De Martino Specialty Produce have updates.

The Packer’s editor Tom Karst visits with Mike Mauti about his upcoming web June 19 seminar for Produce Market Guide called “Red, White and Boom.”

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

The stores have good access to real-time data. They have an ability to get nearly minute-by-minute sales updates out of their systems.

There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.

The first thing to look at is why tonnage is important. And it’s easy to forget about tonnage and think only about sales.

There are several different objectives that retailers are looking to satisfy through advertising.