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Peppers are a mainstay of retail fresh produce departments, and for good reason. Retailers use fresh peppers as a destination category to attract attention and to stand out to their shoppers.

E Armata Fruit & Produce Inc., GPOD of Idaho, Morada Produce Company LP, and Troyer Brothers FL Inc. have been Endorsed. Humongous Fan and KB Ingredients LLC are new companies to the Market, plus company changes.

Clove & Hoof and FMS Fresh Produce are new companies to the Market. Alstede Farms, Harward Farms, J M R Farms Inc., Malk Organics LLC dba Malk, San Antonio Wholesale Produce Market and others have updates.

Dole Food Co., Charlotte, N.C., is kicking off an eight-month campaign celebrating healthy living with a focus on the “epic storytelling of Pixar Animation Studios” as inspiration.

Avocados From Peru will launch its new e-cookbook “Avocados in Bloom” in late May.

Get ready to Rave.

Applewood Fresh’s growers will be starting Michigan asparagus shipments the week of May 25.

Four in 10 consumers polled by The Packer’s Fresh Trends 2020 consumer research study said they purchased bell peppers in the past 12 months.

The National Watermelon Promotion Board is rolling out a database to connect growers and distributors with buyers.

C & L Fresh Produce Inc., Dominic Produce LLC, Freshquita Brands LLC, PFC Natural Grocery & Deli, and Quality Cut Produce LLC are new companies to the Market. Fisher Orchard, Peach Country and others have changes.