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The fruit sales and marketing firm Sage Fruit Co. is growing this season with the addition of grower/shipper Chelan Fruit, says Chuck Sinks, president of sales and marketing.

More erratic growing conditions in the last few years have captured the attention of Washington apple industry observers.

Giving apple consumers great quality fruit goes a long way to ensuring repeat retail purchases, despite the friction of inflation in the produce department, Washington apple marketers say.

The Cosmic Crisp apple is a rising star for Washington apple marketers, but how high it will soar is still a question, marketers say.

With an excellent quality crop now being harvested, Yakima, Wash.-based FirstFruits Marketing is looking forward to connecting consumers with Washington apples.

Wentachee, Wash.-based Stemilt Growers has introduced the 5 River Islands brand of California cherries.

As consumer demand for avocados surges, so does their popularity among foodservice operators.

California growers aren’t the only ones who expect to have a large avocado crop this season.

Organic strawberries account for 11.8% of the acreage in California, according to the California Strawberry Commission, and growers say volume has been holding steady or making small gains over the past few years.

With California avocado volume rising seasonally, the Irvine, Calif.-based California Avocado Commission is releasing fresh advertising to support the crop.