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With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

The stores have good access to real-time data. They have an ability to get nearly minute-by-minute sales updates out of their systems.

There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.

The first thing to look at is why tonnage is important. And it’s easy to forget about tonnage and think only about sales.

There are several different objectives that retailers are looking to satisfy through advertising.

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

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