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Pear Bureau Northwest is partnering with one of the most famous Mexican wrestlers (Luchador), Psycho Clown, who will tout healthy, delicious pears to his broad fanbase.

While fans begin gearing up to watch the biggest game in football, the makers of WHOLLY GUACAMOLE are preparing for an equally busy season: helping prevent injuries related to a favorite Sunday football snack.

Del Monte Fresh Produce N.A. Inc., Coral Gables, Fla., is relaunching its Homestyle Guacamole in four unique flavors.

The California Walnut Board, in partnership with the Produce for Better Health Foundation (PBH), announced today the launch of Have A Plant®: The Plant-Forward Eating Guide.

United Fresh’s sixth annual BrandStorm event will feature a panel of marketing icons Roger Pepperl, Cindy Jewell and Mark Munger, sharing perspectives on the past, present and future of fresh produce marketing

Hydroponic grower Vertical Roots is introducing a packaging design that utilizes 30% less plastic and prolongs freshness for the brand’s line of salad mixes.

Schenectady, N.Y.-based Price Chopper/Market 32 and Williamsville, N.Y.-based Tops Markets have agreed to merge, with the new parent company operating roughly 300 stores.

Strawberries retained the No. 1 spot on PMG the week of Feb. 1, but apples rose from No. 8 the previous week to take the No. 2 slot.

Amado, Ariz.-based Wholesum has a new line of vegetables in sustainable packaging that will roll out in stores this month.

¡Yo Quiero!, a Texas based company specializing in avocado, guacamole and dip products, is getting consumers ready for the Big Game!