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Central Texas Produce Company, Cutting Edge Innovation, LLC, Pumpkin King LLC and Royal Classical Agriculture Ltd., are new companies to the Market. California Fresh Fruit Assoc. and Potandon Produce LLC have updates.

Old-time salespeople used to say it all the time, “Don’t sell ‘em the steak, sell ‘em the sizzle.”

I was thumbing through a copy of “The Packer, a Century of Produce,” published in 1993. It’s a rich collection of reflections, produce and people.

The 2019 SweeTango apple harvest has begun and first reports are two thumbs up.

Dukarani Food Processing Inc., Elite Fresh Produce Distributors LLC, Fidalgo Services USA Inc., JX Nippon ANCI Inc., and North Bound Berries are new companies to the Market. Plus company profile changes.

Apparel Star, Creative Food Solutions, Frisco Fresh Market, and Procurant are new companies to the Market. Club Chef Southeast, Field Fresh Foods Inc, Libros Produce and Produce Pro Software have updated profiles.

Canadian Produce Marketing Association (CPMA), EarthFresh Farms, and J R Simplot Co. have been Endorsed. Cali International Group LLC and Toleen Trading Inc are new companies to the Market, plus Updates.

A study commissioned by the Hass Avocado Board found that promotion programs have been a worthwhile investment for producers and importers of the fruit.

A survey commissioned by Little Potato Co. found that 55% of Americans rank potatoes as their favorite comfort food.

LA Central Produce LLC satisfies PACA reparation order. Andrews Brothers Inc has been Endorsed. Fresh Valley Cold Storage LLC is new to the Market. Dean & Deluca Inc., Fantastic Produce and Tamura Farms Inc have updates.