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Select organic apple varieties are in outstanding position for retail promotions in the next few months, said Brianna Shales, marketing director for Wenatchee, Wash.-based Stemilt Growers.

Chelan Fresh will be heavily focused on its organic SugarBee and Rockit apple programs in the months ahead, said Kevin Stennes, organic sales manager for the Chelan Wash.-based company.

Single-use packaging is subject to volatile raw material sourcing, commodity markets, and manufacturing capacities.

The apple season is underway, and we want to hear from apple marketers about your expectations for the second half of this season’s apple crop.

Truck rates are at historic highs for the produce industry, and that reality presents challenges to apple marketers in the Northwest and other regions.

Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.

Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.

Superfresh Growers will have organic and conventional Honeycrisp and gala variety apples through the summer, said Cat Gipe-Stewart, communication manager for Domex Superfresh Growers, Yakima, Wash.

Using a grant of more than $900,000, the Organic Trade Association (OTA) is looking to invest in global markets to promote U.S. organic products.

SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.