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With California avocado volume rising seasonally, the Irvine, Calif.-based California Avocado Commission is releasing fresh advertising to support the crop.

Volume should be up, and prices should be down compared to last year as the 2018 California avocado season kicks off.

California spring vegetables are seeing increasing competition from Mexican imports.

Rain and cold weather slowed the start of the 2018 strawberry harvest in California’s Salinas/Watsonville district, but suppliers expect promotable strawberry volume expected for Mother’s Day.

The California Table Grape Commission continues its tradition of awarding scholarships to children of field workers, recently giving eight college-bound students scholarships for the coming school year.

The California Table Grape Commission is celebrating its 50th anniversary.

Ridge Spring, S.C.-based Titan Farms hired four people and promoted another ahead of the summer season.

Catch up on produce companies involved in the California cherry deal.

Many California table grape grower-shippers missed out on Fourth of July promotions, but everyone across the industry seems to think they’ll have ample reason to celebrate as the summer unfolds.

Mexican avocado exports to the U.S. will remain strong in 2018-19, according to a new report from the U.S. Department of Agriculture.