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Giving apple consumers great quality fruit goes a long way to ensuring repeat retail purchases, despite the friction of inflation in the produce department, Washington apple marketers say.

The Cosmic Crisp apple is a rising star for Washington apple marketers, but how high it will soar is still a question, marketers say.

With an excellent quality crop now being harvested, Yakima, Wash.-based FirstFruits Marketing is looking forward to connecting consumers with Washington apples.

Want to know what’s new in the fresh produce industry? Attendees of the SEPC’s Southern Innovations trade show and conference at the Gaylord Opryland Resort and Convention Center in Tenn., are about to see firsthand.

Friesland, Wis.-based Alsum Farms & Produce anticipates a very good quality crop of Wisconsin potatoes, says Christine Lindner, marketing manager for the company.

Wentachee, Wash.-based Stemilt Growers has introduced the 5 River Islands brand of California cherries.

Organic strawberries account for 11.8% of the acreage in California, according to the California Strawberry Commission, and growers say volume has been holding steady or making small gains over the past few years.

With California avocado volume rising seasonally, the Irvine, Calif.-based California Avocado Commission is releasing fresh advertising to support the crop.

California spring vegetables are seeing increasing competition from Mexican imports.

As consumer demand for avocados surges, so does their popularity among foodservice operators.