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March was a very long year.

It’s hard to overstate the importance of strawberries to a grocery retailer.

Phoenix-based Sprouts Farmers Market plans to expand grocery pickup through Instacart to all its stores by early May due to the coronavirus crisis.

Organic produce saw significantly higher dollar sales for the first quarter and for March amid the coronavirus crisis.

Berry Brokers International LLC, H & E Trading LLC, Jecam Fresh Produce Corporation, La Finca Produce Corporation, and La Tortilleria LLC are new companies to the Market. Anthony’s Farm LLC and others have updates.

The Produce Marketing Association found in a recent consumer survey that shelf life and food safety are the top consumer concerns with fresh produce.

Constant communication with employees and strong buyer-seller relationships have helped produce operators manage the choppy waters since the COVID-19 crisis began.

Andy Tudor, vice president of business development at Rainier Fruit Co., Selah, Wash., has left the company and opened a consulting agency.

Robinson Fresh, Eden Prairie, Minn., continues to operate without service disruptions, including supply capabilities from Central and South America, during the COVID-19 pandemic.

Central Kitchen Foods LLC, Co Operate WNC, Pro Produce Inc, Ross Fruit LLC, and Tri-K Produce Inc., are new companies to the Market. B Catalani Inc., Fresh Life Organics, Transpacific Food Inc. and others have changes.