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The company, founded in 1979, said the updated logo references the tradition of its red potatoes and sustainability, as well as honors its location.

Jeremy Giovannetti has over 35 years of experience in the produce industry, specializing in melons.

The Watsonville, Calif.-based grower said retailers can expect an ample amount of organic and conventionally grown strawberries, including from its Fresh From Florida label.

With the promotion, Bob Gleeson will oversee key departments including merchandising, marketing, store operations, IT, pharmacy and supply chain.

Company founder Chalmers Carr will transition to the role of CEO.

The campaign began in March 2023 and raised meals to benefit 19 food banks across the Midwest.

EFI and The Packer will present the award, recognizing and amplifying the contributions of farmworkers. Deadline for nominations is Feb 28.

The appointees include representatives from Sunkist Growers, Florida Strawberry Growers Association, National Potato Council, Blue Diamond Growers and more.

The agency says the new guidance helps identify preventative measures against enteric viruses and ensures consistent application.

The new campaign emphasizes fresh produce as the focus for creating simple yet healthy meal options.