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It’s time. You need to finally make your farm’s succession plan a priority. As you take a first or second or 20th step in the process, shoot to avoid some common landmines.

PepsiCo and Walmart say they aim to support regenerative agriculture across more than 2 million acres of farmland in the U.S. and Canada.

Zespri is taking its “Taste the Obsession” consumer campaign to a new level by offering consumers a chance to win a trip to New Zealand to visit its orchards and meet its passionate growers.

What brand loyalty? Constrained budgets increase deal-seeking behavior and the importance of a seamless omnichannel experience. There’s more, of course.

“A very nice crop overall with good quality and sizing” is expected, said Joe Vargas, director of business intelligence for the U.S. Highbush Blueberry Council.

The California grower is harvesting heritage organic grapes as well as Thomcord and Kyoho varieties from July until October.

Pam Durrence Dasher, a farmer, businesswoman and Vidalia sweet onion pioneer, died July 24 at age 79.

The concept and calculation of return on investment (ROI) is pretty simple. Yet, it is often poorly defined and poorly understood.

Is your operation poised for financial stability?

Fresh Avocados — Love One Today, a science-based resource founded by the Hass Avocado Board, is celebrating its 10th anniversary.