After scrolling, searching and, to be honest, doing what we normally do on social media, see what we liked about these posts from produce-focused professionals and companies on three major social media platforms. Be inspired. Or judge critically. That’s good too.
The best for business-to-business networking, LinkedIn is also a great platform for sharing your corporate values, like we see from Leah McGrath, a corporate dietitian for Ingles Markets, based in Black Mountain, N.C. She’s also a social media strategist and influencer. She tackles one of the possibly harmful, misleading aspects of the “wellness” culture, which can be thinly veiled diet culture as well as exclusive in its use of fear and cost to participate. And she does it with apples. We know there is no shortage of varieties with this fruit. And she backs her assertions up with two reputable sources, including an academic article from PennState Extension and NewEngland.com, a site from Yankee Magazine.
Find it: Leah McGrath on LinkedIn
This post from Jazz Apple is a classic (for social media, at least) example of how to do a post right to promote your brand. The visual and written message is timely and seasonal, with a call to action: Don’t miss your chance to picnic while it’s still warm out, and apples are the perfect to-go snack for you and your children to do that. There’s a hashtag, #itsJAZZtime, and a link that takes you directly to the Jazzapple.com website’s “Where to buy JAZZ” page, complete with map. *chef’s kiss* Learn from this simplicity.
Find it: @jazzapple
TikTok
In 23 seconds, you get a reel that’s useful, funny and inspiring from the Healthy Living team from Giant Food supermarkets. Plus, they throw no shade on you (no judgment) if you really want to use the single-use plastic, store-provided produce bags for your apples. After all, there’s a handy recycling bin just for these type of bags, right at the store.
But (“Oh, the drama!”) if you find them as annoying to detach and open like many of us do (plus that whole reducing waste thing), the post gives a friendly reminder you can just place your apples and other produce directly into your basket or cart — “Just give them a little love tap. They’ll be OK” — or bring reusable produce bags, admitting that “the hardest part is remembering to bring them.”
Find it: @healthylivingbygiant
