Latest News From PMG Produce Market Trends

Instacart, health care provider to study results of better access to nutrition
Instacart, health care provider to study results of better access to nutrition

The Food as Medicine movement just got even more real for the fresh produce industry.

Seen on Social: Apple posts by retailers, suppliers
Seen on Social: Apple posts by retailers, suppliers

After scrolling, searching and, to be honest, doing what we normally do on social media, see what we liked about these posts from produce-focused professionals and companies on three major social media platforms.

The smart grocery cart is great for packaged produce, but …
The smart grocery cart is great for packaged produce, but …

One of the benefits of packaged produce is the ease of correctly ringing it up, whether it’s the store cashier or the shopper doing it themselves with an app, a price gun, a smart cart or self-checkout station.

Seen and heard: Plant Based World Expo
Seen and heard: Plant Based World Expo

NEW YORK — We saw a human-size eggplant mascot, heard a Michelin-starred celebrity chef talk about mushrooms as a center-plate dish and much more at this year’s Plant Based World Expo at the Javits Center in Manhattan.

Albertsons launches 30-minute groceries — is rapid delivery returning?
Albertsons launches 30-minute groceries — is rapid delivery returning?

Albertsons Cos., Boise, Idaho, has launched Flash grocery service, allowing customers to receive their DriveUp & Go and delivery orders in as little as 30 minutes.

What retailers and produce firms actually get from social media
What retailers and produce firms actually get from social media

Let’s talk return on investment, or ROI, for social media. These are the social strategies and beneficial results from retailers, marketers and a supplier.

Mushroom Council, Allrecipes partnership reaches consumers 50M times
Mushroom Council, Allrecipes partnership reaches consumers 50M times

The Mushroom Council’s partnership with one of the world’s largest digital food-media brands has proved fruitful.

Food52 recipes can instantly appear in local e-grocery carts
Food52 recipes can instantly appear in local e-grocery carts

Inspired by one of the 50,000 recipes on Food52.com? Now, with a Chicory partnership, shoppers can buy those ramps and rambutans with the click of a button — from their preferred local grocery retailer.

Albertsons Cos. can tell consumers how nutritious their grocery basket is
Albertsons Cos. can tell consumers how nutritious their grocery basket is

The new functionality on the Sincerely Health platform offers nutrition insights on grocery food purchases based on USDA’s MyPlate guidance.

Amy Sowder
How produce retailers, suppliers can join the 'Girl Dinner' TikTok trend

What is "Girl Dinner," why should produce companies care, and what is troubling about this summer's viral social media trend?

Seen on Social: Watching for watermelon content
Seen on Social: Watching for watermelon content

We’ve got melon on the brain, and so does the hive mind of social media. These watermelon posts caught our attention. Learn. Imitate.

Amy Sowder
Everything is better on a stick

I was influenced by an influencer during an education session about influencing.

Your retailer, supplier social media toolkit is ready for September
Your retailer, supplier social media toolkit is ready for September

The Foundation For Fresh Produce is making participation in its September campaign easy for the industry by creating a 2023 National Fruits and Vegetables Month Toolkit.

Indoor AgTech Innovation Summit: How retailers, restaurants can sell CEA produce
Indoor AgTech Innovation Summit: How retailers, restaurants can sell CEA produce

CEA, or controlled environment agriculture, is not a consumer term, so panelists at the conference gave tips on what to focus on instead to sell more CEA produce at retail and restaurants.

New app for indie produce retailers provides actionable, real-time data
New app for indie produce retailers provides actionable, real-time data

For the little grocery store standing on its own, there's no data division providing insights that direct produce business decisions. Resources are limited. So, startups are brainstorming solutions.

You can sell produce … where?
You can sell produce … where?

Don’t miss opportunities to branch out and grow your produce sales in nontraditional markets.

Video interview: Why produce promotions aren't executed well and how to fix it
Video interview: Why produce promotions aren't executed well and how to fix it

In his chat with The Packer's Retail, Education and PMG Editor Amy Sowder, Matt King of Simplified Trade shares reasons promotions aren't carried out and how bad the problem is — then he dives deep into the solution.

Instacart adds ChatGPT meal-planning search tool
Instacart adds ChatGPT meal-planning search tool

The new Ask Instacart search tool is designed to make meal planning easier, faster and more inspiring for grocery shoppers.

Mushroom Council launches first contest with Allrecipes
Mushroom Council launches first contest with Allrecipes

The Mushroom Council has kicked off its first-ever “Mix It Up With Mushrooms” contest with mainstream food media brand Allrecipes.

Produce leads record-breaking organic food sales, report says
Produce leads record-breaking organic food sales, report says

Organic food sales have surpassed $60 billion in 2022, with produce sales totaling $22 billion and accounting for 15% of all U.S. produce purchased, according to an Organic Trade Association survey.

Spring brings opportunities to get families thinking about fresh produce
Spring brings opportunities to get families thinking about fresh produce

How are retailers and suppliers inserting fruit-and-vegetable ideas, tips and solutions to shoppers with young families in May and June?

Social media tips for marketing produce to families in late spring
Social media tips for marketing produce to families in late spring

Short-form video is still king on social media.

Fresh Express contest invites consumers to share their salad creations
Fresh Express contest invites consumers to share their salad creations

Packaged salad brand Fresh Express is leaning into digital promotions and contests this May for National Salad Month, offering more than $25,000 in prizes.

Marketing produce to families like mine
Marketing produce to families like mine

PMG, retail and education editor Amy Sowder digs into the world of marketing produce to young families this spring — especially to picky preschoolers.

How to train your personal shoppers on produce
How to train your personal shoppers on produce

Retailers and third-party companies teach their personal shoppers to select the right produce and handle consumer tastes.

NYC influencers taste trendy mushroom bites, absorb sustainability facts
NYC influencers taste trendy mushroom bites, absorb sustainability facts

If there was ever a short list for a city to host a pop-up produce dinner for 80 media and influencers, Manhattan would be near the top — if not No. 1, of course.

The Giant Co. and Flashfood rescue 6M pounds of food from landfills
The Giant Co. and Flashfood rescue 6M pounds of food from landfills

The milestone was achieved in fewer than two years.

Texas 1015 sweet onions double down on brand strategy
Texas 1015 sweet onions double down on brand strategy

The South Texas Onion Committee is focusing on retail and consumer promotions for Texas 1015 sweet onions this season, with the support of a USDA specialty crop block grant.

Seen on Day 1 at PBH's Consumer Connection Conference
Seen on Day 1 at PBH's Consumer Connection Conference

SCOTTSDALE, Ariz. — Amid fragrant jasmine, intense sunshine and a Camelback Mountain backdrop, digital marketers and retail dietitians mingled at Produce for Better Health's Consumer Connection Conference.

Avocado industry ramps up for its second-biggest day
Avocado industry ramps up for its second-biggest day

No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.

Celebrity chefs to livestream sustainable 'shroomy' recipes
Celebrity chefs to livestream sustainable 'shroomy' recipes

The Mushroom Council’s April promotion for Earth Month features award-winning, seen-on-TV chefs livestreaming on Kittch.com. The 2022 event reached consumers more than 4 million times.

Instacart launches random-weight ads for produce brands
Instacart launches random-weight ads for produce brands

Instacart Marketplace implements random-weight fresh produce ads, featuring specific brands and farms, for all of its grocery partners.

Careit app to help grocers with surplus food rescue
Careit app to help grocers with surplus food rescue

The app provides a free online marketplace for grocery stores, restaurants, caterers, food distributors and corporations to donate surplus food directly to local nonprofits.

How retailers are responding to the growing medical market
How retailers are responding to the growing medical market

The Food as Medicine movement isn’t going anywhere. What is the retailer’s role?

Instacart’s new tools to help independent grocers, along with big retailers
Instacart’s new tools to help independent grocers, along with big retailers

Retailers including New Seasons Market, Niemann Foods and The Fresh Market are using Instacart tech — such as new Carrot Ads, FoodStorm, Caper Cart and Rosie features — online and in-store.

Google data reveals: most vegan-obsessed states, favored plant proteins
Google data reveals: most vegan-obsessed states, favored plant proteins

Health and fitness platform Total Shape used Google data to examine vegan-related search terms used by residents in each state. The study also analyzed each state’s favorite source of vegan protein. 

Our top 5 produce retail trends for 2023
Our top 5 produce retail trends for 2023

We head back to the future to examine how 2022’s produce retail predictions panned out, and what's in store for 2023.

Amazon falls to H-E-B after two years as top U.S. grocery retailer
Amazon falls to H-E-B after two years as top U.S. grocery retailer

The sixth annual Dunnhumby Retailer Preference Index shows that consumers are back to favoring grocery stores over the online retailer giant for their food purchases.

How retailers, suppliers can implement ‘Food as Medicine’ in 2023
How retailers, suppliers can implement ‘Food as Medicine’ in 2023

"We are all produce pushers,” said Lisa Coleman, director of healthy living at Giant Food, at the panel discussion on the future of the food-as-medicine movement.

Bowery Farming taps into that Gen Z wellness consumer with NYC spa-like party
Bowery Farming taps into that Gen Z wellness consumer with NYC spa-like party

NEW YORK — When the invitation from Bowery Farming appeared in my e-mail inbox, a tingle of excitement sparked in me.

Almost 1 in 3 promotions are private brands, Numerator says
Almost 1 in 3 promotions are private brands, Numerator says

Private label continues to be elevated compared to the prior year, according to the Numerator's Promo Shift Dashboard.

Tantalizing that tomato shopper
Tantalizing that tomato shopper

After bananas and apples, the perennial household favorites, tomatoes, typically go toe-to-toe with potatoes, carrots and onions jockeying for position in the shopping cart.

This is what Equitable Food Initiative did in 2022
This is what Equitable Food Initiative did in 2022

EFI certified 53 operations in five countries, with 19 more farms in progress. Together, those operations employ almost 60,000 workers, and EFI’s premium program generated over $3.2 million in worker bonuses in 2022.

Make way for imported berries
Make way for imported berries

Market conditions are making berry imports even more desirable for retailers.

It's all in the wrapping: The complicated gift of sustainable packaging
It's all in the wrapping: The complicated gift of sustainable packaging

Sustainable packaging is so complex that it can cause a company to throw its collective hands up in surrender. But don’t. Our lives, our Earth and, ultimately, our businesses are at stake.

E-grocery sales plummet by 10% year-over-year
E-grocery sales plummet by 10% year-over-year

The cost of produce and other groceries is hurting supermarkets while fueling sales for mass stores such as Walmart. But there's more to it than that.

Fairtrade America's 2023 trends include regenerative agriculture
Fairtrade America's 2023 trends include regenerative agriculture

Fairtrade America, which has a food-packaging label certifying that social justice and sustainability standards have been met, released its five key trends that will drive consumer choices and brand action in 2023. 

FoodMix’s 2023 trends, from mushrooms to mocktails
FoodMix’s 2023 trends, from mushrooms to mocktails

FoodMix Marketing Communications used proprietary research to uncover how food and food channels are changing, innovating, improving — and even in some instances, going back to the basics in 2023.

Seen and heard at New York Produce Show, part 3
Seen and heard at New York Produce Show, part 3

NEW YORK — Check out who was at the Dec. 1 trade show in the heart of Manhattan and what they said.

The Fresh Market releases these five ‘most delicious’ 2023 trends
The Fresh Market releases these five ‘most delicious’ 2023 trends

Greensboro, N.C.-based The Fresh Market has navigated its way through all the 2023 trends lists by culling five it calls the “most delicious.”