Taylor Farms adds to Chopped Mini Salad Kits line

New introductions meet a growing demand for smaller-sized salad kits and bring fresh, flavorful ingredients.

Taylor-Farms-new-salads-kits.png
Taylor Farms added to its Chopped Mini Salad Kit line with Taco Ranch and Asian Crunch kits to meet consumers’ growing interest in smaller-sized salad kits.
(Photo courtesy of Taylor Farms)

Taylor Farms said in a news release it launched two new Chopped Mini Salad Kits to its product line. Taylor Farms said these new additions meet consumers’ demand for convenient, value-packed and perfectly portioned meal options.

The newly introduced Chopped Mini Salad Kits include fresh, flavorful ingredients paired with dressings, which Taylor Farms said fulfills the growing demand for smaller-sized salad kits.

Taylor Farms’ new introductions include:

  • Taco Ranch — Romaine lettuce, carrots, red cabbage, crispy mini corn chips with taco ranch dressing
  • Asian Crunch — Romaine lettuce, red and savoy cabbages, broccoli stalks, carrot, green onion, mini wonton squares with Asian sesame vinaigrette

“The Chopped Mini product line has been incremental to the category and a resounding success,” said Bryan Jaynes, senior vice president of product for Taylor Farms. “By providing consumers with a value-priced kit and a smaller portion size, we’re thrilled to see a wave of new customers entering the salad kit segment.”

Taylor Farms said these new Chopped Mini Salad Kits are perfectly portioned, ready-to-eat and are ideal for quick lunches, as a side dish or any occasion that calls for a fresh, healthy option.

“Our new mini chopped kit recipes reflect Taylor Farms’ desire to get more healthy greens into the hands of consumers with chopped salads that look and taste incredible, and with toppings and dressings in a variety of options,” Charis Neves, vice president innovation and product for Taylor Farms. “These new salads provide the perfect size for anyone looking for more ways to eat healthy throughout their day.”

The Packer logo (567x120)
Related Stories
As the U.S. faces a record-breaking cyclospora outbreak, greenhouse operators and CEA leaders highlight how closed-loop water treatment, enclosed environments and supply chain transparency offer a safer path forward for salad greens.
The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session.
The Taylor Farms census reveals a highly regionalized retail landscape where search data for bold, functional and “swangy” flavor profiles provides a roadmap for grocery leaders to tailor their fresh assortments to the “30 plants per week” consumer movement.
Read Next
With 300 truckloads of vegetables crossing the border daily, the executive director for the Ontario Greenhouse Vegetable Growers,outlines why protecting stable access to U.S. consumers supports affordable, year-round produce for Canadians.
Get Daily News
GET MARKET ALERTS
Get News & Markets App