Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Belding-based BelleHarvest, Michigan’s oldest grower-owned distributor of fresh apples, has acquired Michigan Fresh Marketing.
Rave brand MN55 cultivar apples are back in season and with that not only comes high-quality, outrageously juicy apples, but another exciting consumer-facing digital campaign designed to help consumers win gold.
Lyndonville, N.Y.-based United Apple Sales is experiencing extremes: A great Northeast U.S. growing season so far, and a severely hot Northwest U.S. growing season.
Apples are up and pears are down in the August crop production forecast report from the U.S. Department of Agriculture.
The apple season is underway, and we want to hear from you, Washington apple growers and marketers, about your expectations for this year’s crop.
Lockport, N.Y.-based Crunch Time Apple Growers has granted Rice Fruit Co., an apple packaging and marketing facility, license to market both SnapDragon and RubyFrost apples for the 2021 harvest.
Applewood Fresh, a premier produce brand and fourth-generation grower, packer/shipper and marketer of Michigan-grown apples is counting down the days to the start of their flavorful harvest.
What do Envy™ apples have in common with other favorite grocery brands like Heinz Ketchup, Cheerios, Cholula, and Ben and Jerry’s Chunky Monkey?
Following the recent refresh of one of its premium apple brands - JAZZ - T&G Global has launched the brand’s first global marketing campaign.
Fresh Innovations California, LLC is getting ready to make a sweet splash at the Organic Produce Summit in Monterey, California on September 16th.
Stemilt’s dive into nostalgia marketing paid off during their most recent campaign around their signature variety, Rave® brand MN55 cultivar apples.
Donations made to the Washington Apple Education Foundation (WAEF) will be matched this month thanks to the generosity of three tree fruit industry companies.
Okanagan Specialty Fruits (OSF), the developer and grower behind the innovative Arctic® apple varieties, is celebrating its 25th anniversary this month.
New year’s resolutions are on everyone’s mind this time of year making it the perfect time to promote one of Stemilt’s most successful brands, Lil Snappers.
A special CatStat report looking at data from Nielson Answers, total US for the 52-week period ending November 27, 2021, paints an opportune landscape for branded apple promotions as strong category builders.
From the Garden of Eden to today’s refrigerator fruit drawer, the good old apple is a consistent heavyweight in the produce department.
Yakima, Wash.-based FirstFruits Marketing has added Zillah, Wash.-based Stadelman Fruit as their partner for pear growing and distribution.
U.S. fresh apple holdings on Jan. 1 totaled 87.7 million bushels, 2.9% less than the inventories reported a year ago, according to a new report from the Falls Church, Va.-based U.S. Apple Association.
Stemilt’s Fast Facts: The Cast is kicking off the new year with a brand-new episode featuring new faces.
With the growing season accelerating, the Midwest Apple Improvement Association (MAIA) is strengthening the support it provides to its more than 1,000 members by adding two industry veterans to its team.
An unprecedented run of triple-digit heat has stressed and diminished the Northwest tree fruit crops, but the full extent of damage is not yet known.
T&G Global has launched VentureFruit, a global genetics and variety management business.
The Washington State Tree Fruit Association (WSTFA) has released its forecast for the 2021 Washington state fresh apple crop.
The best outcomes for pear and apple harvest may go to growers who have the best access for H-2A labor.
CHICAGO — Apple growers should move now to tell their sustainability stories, Bruce Knight thinks.
Climate change is increasing episodes of extreme temperatures around the world.
Hazel Technologies’ flagship product, Hazel 100, takes an innovative approach to a technology the apple industry has used for the last 20 years and companies across the apple supply chain are taking notice.
With a run of triple-degree temperatures in midsummer, Washington apple growers have seen their challenges for 2021.
Fall is all about the harvest bounty — bubbling hot jonathan apple pies adorned with sugary laced lattice tops, jack-o-lantern pumpkins, ornamental gourds, sweet fall grapes, hard squash and crunchy apples.
Washington’s Cosmic Crisp apples are on the rise.