Genetics
The seed and technology company’s global R&D head for vegetable seeds shares how Syngenta aims to bring a new breed of flavorful melons and more to retail.
During the recent Aneberries trade fair, Hortifrut’s CEO shared the vertically integrated company’s vision for the category.
The companies hope their partnership and a high-tech twist on sterile insect technique strategies will pave the way for the future for berry growers.
The technology company says the investments will be used to scale its product pipeline, including seedless berries and pitless cherries, as well as advance its Fulcrum Platform.
The $14 million campus features specialized labs and research areas, 150 acres of test vineyards, 25,000 square feet of greenhouses and more — all designed to elevate natural fruit breeding.
This partnership will provide Syngenta with exclusive access to Apricus’ watermelon, melon and squash breeding pipeline and germplasm.
The multiyear initiative with New Zealand-based Prevar will focus on advancing breeding techniques for apples and pears.