We’ve wondered how those ultra-rapid grocery delivery services actually work. This new produce retail model takes convenience to yet another level.
You can be baking an apple pie, realize you are short on a gala or two, order it on your app and have it at your door within 15 minutes. Really.
These services are cropping up in big cities worldwide: Buyk, Gorillas, Gopuff, Getir, Jokr, Fridge No More.
While Buyk and Fridge No More have recently folded, how are those that are still standing making it work? How can it be profitable to deliver a single avocado?
In this “Tip of the Iceberg” podcast episode, I talk about that with Jay Schneider of Gorillas in the U.S., which is based in New York City.
Listen to the podcast to dive into the details of this ultra fast-paced business model.
And look for a feature story on ultra-fast grocery delivery services in the May-June issue of PMG magazine.
