Homegrown Organic Farms, Porterville, Calif., has rebranded, with a new logo and packaging design.

The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.

Frieda’s Inc., and Utopia Produce Inc. have been Endorsed. Megalestari Corp., Montoro Produce Company, Paseo Solutions, LLC, and True North Farms LLC are new companies to the Market and More!

Starr Ranch Growers, Wenatchee, Wash., will be using Apeel Sciences’ treatment or organic apples.

March was a very long year.

Ocean Mist Farms, Castroville, Calif., is highlighting health and nutrition aspects or artichokes with the spring Gold Standard promotion.