The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.
With supply and demand stressors all over the board during the early months of the pandemic, grocers were forced to adapt quickly and skillfully to ever-changing conditions.
Kale brings a steady following when it comes to organic purchases. The leafy greens were the No. 1 item that shoppers purchased as organic—both periodically and exclusively again this year.
It’s easy for consumers to be overwhelmed by choice at the supermarket. Organic versus conventional adds yet another choice, and more shoppers are choosing organic fruit.
As the nation continued to navigate a pandemic world, produce sales remained steady, with most consumers buying into healthy options as months of virus-induced worry stretched on.
While shoppers in most areas are back to shopping in stores, the lingering effects of the pandemic — and how they upended shopper habits — continue to shape the retail landscape.
