Well-Pict Berries, Watsonville, Calif., is offering a free digital retail kit to retailers to help them boost online berry sales.

I never thought I’d be the kind of parent who would purée whole, fresh vegetables and fruits for my baby’s first solid foods. That’s a rosy ideal relegated to those super-granola, Earth Mother types.

Adding a spark to a familiar pear variety, Wenatchee, Wash.-based Stemilt Growers is promoting the starkrimson red pear as the Sparkrimson.

This doesn’t seem to be the year for New York state growers to experiment with the market. Instead, they’re playing it as safe as they can.

Avocados continue to fare better when compared to year-ago numbers, but they’re lagging behind the same comparisons to the overall fresh produce.

The U.S. Department of Agriculture has appointed 12 new members to the Fruit and Vegetable Industry Advisory Committee.