Equifruit says its mission is global fair-trade banana domination, and it’s pursuing that “badass” vision through unexpected, nimble marketing.

Federal and state leaders say the government shutdown’s halt of SNAP funding in November — the first time in history the program has been suspended during a shutdown — could leave 42 million Americans without food assistance, drawing urgent responses from food banks and grocery retailers bracing for economic fallout.

Exhibitors at the International Fresh Produce Association’s Global Show discussed new products and new initiatives, as well as current season projections.

The company continues to grow with the addition of 5,000 square feet of cooling space for its full line of tropical items.

Jennifer Jacobs, who has nearly two decades of experience in the natural foods and retail industry, will lead member engagement efforts.

Debbie Willmann has been with the company for the massive growth of the avocado industry and played numerous roles in leadership.