The nearly 50-year-old organization continues to advocate for family farms, sustainable agriculture and local food systems, among other causes.

On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.

House Ag Committee Chairman Glenn “GT” Thompson argues that replacing seasonal requirements with a 350-day temporary status offers year-round producers H-2A program access and workers a guaranteed “two-week vacation” for family time.

While major retail chains gamble on generic chatbots, independent grocers are deploying a custom, inventory-driven AI that turns seasonal produce and beverage pairings into highly personalized basket builders.

To drive produce sales, Zespri’s new “Jam-Packed” campaign equips retailers with vibrant, character-driven displays and distinct varietal flavor profiles that simplify whole-food nutrition education and help shoppers easily increase their weekly plant intake.

Vegetables by Bayer is set to make the U.S. debut of its Luminity tomato and Frescada hybrid lettuce varieties through a live chef demonstration at the Organic Produce Summit in Monterey, Calif.