This summer, produce brands are leaning into America’s 250th anniversary packaging and merchandising to give retailers an extra sales boost. Here’s a brief roundup of some of the offerings.
Washington Fruit Growers
Washington Fruit Growers will offer a limited-time Stars and Stripes cherry bag, available for the two weeks leading up to the Fourth of July in celebration. The Stars and Stripes bag features the American flag and the company’s longtime logo, the Liberty Bell.
This packaging is a natural fit, the company says, as the Liberty Bell and Independent brand have been central to its story for more than 100 years. Washington Fruit Growers began using the Liberty Bell in the 1930s. Today, the company says the Liberty Bell embodies its family-owned legacy with a deep commitment to sustainable farming practices and protecting the land for future generations.
Bolthouse Fresh Foods
Bolthouse Fresh Foods has launched a limited-time 12-ounce Party Sticks, fresh carrots in patriotic packaging to align with Fourth of July celebrations, Labor Day and the FIFA World Cup. Patriotic Party Sticks will be available for shipment from late June through early September 2026.
Featuring a waving flag graphic, a royal blue brand shield, and red, white and blue star accents, the packaging is built to attract shopper attention from across the aisle, according to the company.
Bolthouse Fresh Foods says the carrot Party Sticks are well positioned for snacking occasions, including veggie platters, cookouts, tailgates, and backyard gatherings.
“Summer is one of the biggest opportunities in the produce department, and carrot Party Sticks were designed to help retailers make the most of it,” says Kim St George, vice president of sales and marketing at Bolthouse Fresh Foods. “The patriotic packaging gives shoppers a reason to grab it off the shelf, and the format fits naturally into the entertaining occasions, driving traffic all summer long.”
Titan Farms
Titan Farms has brought back its America’s Peach Box. The America-themed boxes will be available in stores for a limited time through mid-July.
“America’s Peach Box gives our retail partners a fun and timely way to celebrate peak peach season while leaning into the excitement around America’s 250th birthday,” says Jessica Williams, Titan Farms’ sales and marketing manager. “We’re encouraging retailers to get creative with patriotic displays, Fourth of July elements and 250th decor to help bring more energy to the produce department and showcase South Carolina peaches during one of the most exciting times of the summer.”
NatureSweet
NatureSweet has launched its limited-time NatureSweet America’s 250 cherry tomatoes on the vine, grown in the U.S. This special-edition pack features premium cherry tomatoes on the vine cultivated in greenhouses in Willcox, Ariz.
The company says the pack is ideal for summer gatherings, backyard cookouts and patriotic celebrations.
“Our America’s 250th pack is a celebration of quality, community, and pride in our products,” says Tobianne Paul, president and chief marketing officer of NatureSweet. “We’re proud to grow these flavorful tomatoes in Arizona and bring consumers a fresh way to celebrate this historic milestone with family and friends.”
Duda Farm Fresh Foods
Duda Farm Fresh Foods has launched its Stars, Stripes & Dandy Bites sweepstakes with a focus on its sweet corn and celery. Through Sept. 11, consumers can enter the sweepstakes for a chance to win one of 13 summer prize packs. Three grand prize winners will be chosen to receive a rolling cooler cart, folding grill utensils and serving trays while 10 secondary winners will receive a picnic blanket, snack container, Hydro Flask and a mini fan. Each of the 13 winners will also receive Dandy swag and coupons for free Dandy products redeemable at local grocery stores.
“Fresh celery and corn show strong seasonal sales patterns during the summer months in the U.S., with notable peaks in both dollar and volume sales from June through September,” says Nichole Towell, senior director of marketing and innovation for Duda Farm Fresh Foods. “The Stars, Stripes & Dandy Bites sweepstakes is intended to drive demand at the retail level by highlighting these products at the right time while engaging with consumers from purchase to plate.”
Honeybear Brands
Honeybear Brands will showcase its dark sweet red cherries in celebration-themed pouches featuring red, white and blue U.S. birthday graphics. The company says the bold, patriotic pouches are designed for retailers to create high-visibility placements and themed promotions. The limited-edition packaging creates urgency at shelf, encouraging impulse purchases and seasonal trade up as shoppers celebrate the milestone.
“Honeybear is marking our country’s 250th birthday with special packaging,” says Chuck Sinks, president of sales and marketing for Honeybear Brands. “We celebrate cherry season every year, but this year we’re going the extra mile to make sure they pop off produce shelves. We know shoppers anticipate cherry season and we want to surprise and delight them while helping retailers boost sales.”
