Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation.

The added bags are part of the company’s AVO360 program aimed at ensuring a year-round supply of fruit and offer personalized avocado experiences and customer-focused insights for retailers throughout the U.S., West Pak says.

The California Avocado Commission is expanding its marketing program for this year’s harvest, expected to be the state’s largest since 2020.

With tariffs and trade in focus again, a recent AgWeb poll asked farmers if they support President Donald Trump’s use of tariffs as a negotiating strategy.

The research and promotion program seeks to fill six seats on its 12-member board.

During Farmworker Awareness Week, the workforce development and certification organization is promoting the importance of skilled workers in the agriculture industry.