U.S. importers expect to have ample supplies and seem eager for the season to get underway.

To accelerate growth in the Midwest, JOH has promoted Brian LaMarche to vice president of produce for the division and welcomed Pat McErlean as its new customer manager.

By bringing on vertical farming pioneer Marc Oshima to spearhead its sales strategy, the company aims to leverage his extensive industry partnerships and leadership experience to scale its microgreen and edible flower brands.

California farmers warn a proposed nitrogen bill could drastically limit fertilizer use, expand reporting requirements and make growing crops like citrus, lettuce and pistachios nearly impossible.

At the ReFED Food Waste Solutions Summit in Charlotte, N.C., The Farmlink Project CEO, Eliza Blank, highlighted how the organization is moving away from volume-heavy metrics like “pounds diverted” to act as a sophisticated, rapid-response logistics partner capable of clearing surplus farm produce within a tight 24-to-48-hour window.

The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.