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California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor.
According to the Avocado Institute of Mexico, this announcement marks new progress towards the Mexican avocado industry’s sustainability goals.
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods.
Tauber-Arons Inc. and CFM Worldwide are hosting an auction April 30 to May 7 for the complete equipment of a high-capacity tomato packing facility in Indio, Calif.
From labor and water shortages to fraud and cartels, a fast-paced, insight-packed education session at Viva Fresh Expo 2026 in San Antonio, tackled some of the biggest challenges facing produce in the Tex-Mex corridor and beyond.