San Diego Farms (Fresh Origins and BrightFresh Microgreens) has appointed Marc Oshima as senior vice president of sales. The company says Oshima’s addition marks the latest step in its strategy to strengthen its commercial leadership team as demand for premium microgreens, edible flowers and culinary specialties continues to accelerate across foodservice and retail.
Reporting to CEO Greg Cyr, Oshima will lead the company’s sales strategy, deepening customer relationships and reinforcing San Diego Farms’ spirit of excellence across its portfolio of brands. The company says he joins at a pivotal moment in its growth, supporting a sharpened focus on quality, innovation and category leadership.
“Marc brings a strong combination of passion and deep industry knowledge to San Diego Farms,” Cyr says. “His leadership will help us scale our brands thoughtfully and deliver even greater value to the customers and partners who count on us.”
Oshima joins San Diego Farms with an extensive background spanning agriculture, foodservice, retail and specialty food. He co-founded AeroFarms, one of the pioneers of vertical farming, where he helped shape the company’s brand and commercial strategy, and most recently served as CEO of Babylon Micro-Farms, a global leader in on-site indoor farming.
Throughout his career, Oshima has worked closely with leading chefs, major food management companies, distributors and top retailers, building long-standing relationships rooted in a shared commitment to quality and culinary innovation.
In his role as senior vice president of sales, Oshima will lead the sales organization, deepen strategic partnerships across foodservice and retail channels and drive continued growth for the Fresh Origins and BrightFresh brands.
“San Diego Farms has built something truly special, with quality and care that you can taste in every item they grow,” Oshima says. “I’m honored to join this exceptional team and to keep building on our strong partnership with our sales team at Fresh Connect. Together, we have a real opportunity to bring San Diego Farms’ culinary excellence to even more chefs, mixologists, retailers and consumers, and I can’t wait to get started.”
