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The ready-to-eat delivery service says the 10 vans will help the organizations’ ability to collect, transport and distribute fresh food to people facing hunger.
“Consumers are willing to pay a premium for higher-flavor, specialty options, and when shoppers demand more, branded organics deliver,” said Danelle Huber, senior marketing manager.
The company’s berry division will be marketed under the SunBelle brand, including its operations in Mexico.
The kits from the from the philanthropic food brand will feature lettuce from Mann Packing and Newman’s Own salad dressings.
A portion of sales from the company’s cracker-like crisps made from upcycled fruits and vegetables will support Brighter Bites’ mission.
The fruit’s unique shape and seasonal availability make it an eye-catching addition to grocery promotions and holiday menus, the company says.