Fresh from securing key advocacy wins, the International Fresh Produce Association CEO brought a clear message to the recent Washington Conference: The produce industry’s voice is actively shaping federal policy, but the fight for fresh is far from over.

Columnist Armand Lobato explains why nonproduce chatter — and the three B’s — are valuable tools that can help build key relationships.

President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail.

The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers.

Speaking with The Packer, Gustavo Burger outlines a fresh model for the B Corp-certified vertical grower, prioritizing core microgreens growth over hasty expansion.

According to a new Logile survey, retail grocers can unlock a powerful competitive advantage and secure customer loyalty by prioritizing excellent, well-stocked produce departments over aggressive price discounting.