( Apeel Sciences )

Apeel avocados are now selling in Europe.

Apeel Sciences and European produce supplier Nature’s Pride have announced that Apeel avocados are now on store shelves in Europe, according to a news release. Apeel Sciences has developed an edible plant-derived peel, applied by solution, that slows down spoilage and reduces food waste throughout the supply chain.

Nature’s Price is Apeel’s supply partner in Europe and has integrated the Apeel solution across its avocado value chain to bring Apeel avocados to Edeka and Netto in Germany, and Salling Group stores Føtex and Bilka in Denmark, according to the release.

“Approval of Apeel’s technology in Europe demonstrates the European Commission’s commitment to addressing our planet’s massive food waste crisis, which is now understood to be a top contributor to climate change,” James Rogers, CEO and founder of Apeel Sciences, said in the release. “Our U.S. partners are realizing the value of Apeel and are halving their food waste in many cases. Our next critical step is assisting retailers across Europe in their efforts to reduce waste, while simultaneously improving profits and enabling  customers to enjoy fresh, high quality produce with a longer shelf life and ripe time.” 

Innovation embraced

European produce supplier Nature’s Pride, which distributes fresh produce to more than 50 countries, said in the release that the Apeel Technology in an innovation that will help the environment.

“Every day we work across the entire chain to create innovative solutions that will make the world healthier and more sustainable,” Adriëlle Dankier, chief commercial officer of Nature’s Pride, said in the release. “Apeel allows us to significantly reduce food waste, so we are extremely proud that the result of our intensive cooperation has now reached the shelves. We look forward to reaching more consumers in Europe with our products with Apeel.”

An executive with the Salling Group, a retail group in Denmark, said in the release that Apeel’s technology will help make a dent in food waste.

“Food waste is a major challenge that puts a strain on the environment,” Stephan Bruhn, director at Salling Group, said in the release. “This is why this is a high-priority area in Salling Group and we are investing in solutions and initiatives to ensure that we reach our goal: a 50% reduction in food waste leading up to 2030. We are certain that Apeel can help make a difference, not only for us, but also for customers and households. Therefore, we look forward to introducing the solution in Denmark.”

Rolf Lange, head of corporate communications at German retailer EDEKA Zentrale AG & Co. KG said in the release that the firm also is looking forward to working with Apeel Sciences.

The release said Apeel’s plant-derived coating has demonstrated a greater than 50% food waste reduction, according to the release.
Consumers can discover Apeel produce by the Apeel brandmark on labels and in-store signage, according to the release.

While Apeel avocados are the first Apeel produce category to arrive in Europe, the release said other categories are expected to rollout in the future. European retailers interested in avocados with

Apeel can contact Nature’s Pride, according to the release.
In the U.S., consumers can visit the Apeel website and find nearby retail stores that carry Apeel produce.

Apeel Sciences investors include Andreessen Horowitz, Viking Global Investors, Upfront Ventures, S2G Ventures, Powerplant Ventures, DBL Partners, The Bill & Melinda Gates Foundation, UK Department for International Development, and The Rockefeller Foundation, according to the release.
 

Related articles:
Apeel adds offices, executives as company goes global
Apeel Sciences reveals supplier network
Kroger expands Apeel avocado program, adds limes, asparagus

 

 

 
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