The Bland Farms team stands with SpongeBob at Fresh Summit after announcing a partnership with the brand for the upcoming Vidalia onion season. ( Ashley Nickle )

For a late summer campaign, Bland Farms, Glennville, Ga., has partnered with Paramount Pictures and “The SpongeBob Movie: Sponge on the Run,” coming to theaters Aug. 7. 

The campaign includes point-of-sale merchandising displays and posters, themed package designs including co-branded bag film, price look-up code stickers and boxes, national press and advertising campaigns and social media support, said Delbert Bland, president and owner.

Bland Farms is also doing a retailer display contest with $10,000 in prizes, a sweepstakes for consumers to win a Hollywood, Calif., trip, and a social media scavenger hunt to help Bland Farms and Paramount #FindTheGaryVidalias. 

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