Cashmere, Wash.-based Crunch Pak has partnered with Nickelodeon to feature characters from the entertainment company’s PAW Patrol preschool series on snack packs at Walmart.
The first two trays in the lineup feature apples, cheddar cheese, caramel dip and cinnamon “dog bone” cookies; and apples, string cheese, grapes and cinnamon dog bone cookies, according to a news release.
The trays started shipping Jan. 1.
“Crunch Pak is thrilled to begin this new relationship with Nickelodeon,” Megan Wade, marketing and product manager, said in the release.
“PAW Patrol is sweeping the nation; the positive impact can be seen across the store. It’s a fun way to teach children healthy food choices.”
Crunch Pak plans to feature the trays in the Bright Ideas New Product showcase at the Southeast Produce Council’s Southern Exposure, March 1-3 in Tampa, Fla., and at booth No. 236.