( Photo courtesy EarthFresh Foods )

Burlington, Ontario-based EarthFresh Farms is building a 140,000-square-foot potato packing plant and distribution center in Atlanta, Ga., to serve the Southeastern and south central U.S. 

The facility will employ more than 100 people when fully operational in September, said marketing director Stephanie Cutaia. 

Back at home, Cutaia said key Canadian retailers are showing interest in the company’s new Potatoes of the World program, launching this fall with Polar White, Red Yukon and Ivory Russets.