( Courtesy Mastronardi Produce )

Wherever the Produce Marketing Association’s Fresh Summit is, you can find Mastronardi Produce on the expo floor.

This year, the virtual format allows Mastronardi Produce to bring Fresh Summit attendees to its home — not Kingsville, but Flavorville, described by the company as the place where its “innovative and revolutionary ideas come to fruition, and where their flavorful products go from seed to shelf.”

Fresh Summit is Oct. 13-15.

“This year, we have the amazing opportunity to bring the PMA to us and to connect with the industry in a completely different and unique way,” Paul Mastronardi, president and CEO of Mastronardi Produce, said in a news release.

The company, marketer of the Sunset brand, is using its virtual booth to create an immersive experience for customers, who can virtually visit Mastronardi Produce’s headquarters.

“We have a lot of big things planned for the future and we cannot wait to give the industry an exclusive, inside look into our innovative product offerings and bold, new flavors,” Mastronardi said in the release.

Although sampling won’t be possible, the company will be serving up flavor in innovative ways, with cooking demos from chef Roger Mooking, a partnership with Brighter Bites and the annual Sunset Rocks party.

“Each year, we invite our customers to connect and have fun with us at our Sunset Rocks party and with the virtual platform, we are able to extend that invite to the entire industry and raise money for an amazing cause,” Mastronardi said in the release.

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