Mission Produce avocados, marketed under the Mr. Avocado brand, have found a wide acceptance in China, and a new promotion in a high-tech supermarket is expanding brand awareness.
In early January, a premium pack of four large avocados were displayed at the 7Fresh store in Beijing City. The 4,000-square-meter store is online sales platform JD.com’s first brick-and-mortar location, with smart carts and sensor-activated product information, according to a news release from Mission, Oxnard, Calif.
Graphics on the boxes include instructions on how to cut the fruit and seasonal recipes for Chinese New Year meals.
“We wanted to make a strong impression with consumers at 7Fresh, and our full package with recipes, how-to guides and nutritional information really did the job,” Mr. Avocado President and CEO John Wang said in the release. “We were very pleased with the sales volume and the opportunity to continue to educate the Chinese consumer on all the benefits of the avocado.”
Mr. Avocado is a joint venture between Mission Produce, Pagoda Fruit Stores and distributor Lantao International. The avocados are shipped from a ripening center in Shanghai, which opened in April 2017.
Mr. Avocado debuted in Pagoda stores, and has been marketed in the Harbin Zhongyanghong supermarket and online through JD.com and Missfresh retailers.