The Packer’s Tom Karst visited Aug. 31 with Wendy Reinhardt Kapsak, president and CEO of the Produce Better Health Foundation, about National Fruits & Veggies Month activities in September.
One of the first activities will be PBH’s Have A Plant Tweet Chat with Fruit and Vegetable Ambassador in Action Beau Coffron at 3 p.m. Sept. 1 Eastern on Twitter @fruits_veggies/.
“To kick off National Fruits & Veggies month, we are going to be talking family meals, back-to-school, and getting everybody to think about fruits and veggies first, and how to really increase people’s consumption as we get started with the new (school) year,” Reinhardt Kapsak.
The month-long promotion ends with PBH’s Have A Plant Nation Virtual Influencer Event. PBH’s Have A Plant Nation Virtual Influencer Event, set or Sept. 29-30, will offer education and solutions to activate across point of sale (retail), point of service (foodservice) and point of inspiration (online).
“The goal is to create a intimate gathering with meaningful connection,” she said. “We are looking at elevating the (return on investment) game on an event like this one, and we are certainly incentivizing our VIPs from retail, foodservice and the online digital space to be a part of this.”
During the two-day event, attendees will engage in education sessions, virtual tasting experiences, and small group virtual visits – a Zoom-inspired two-way, video-to-video session for individual sponsors to meet exclusively with 10 to 12 influencers at once, according to a news release. In addition, attendees will be the first to hear select topline results from PBH’s 2020 State of The Plate: Fruit and Vegetable Consumption in America research, according to a news release.
Retail confirmed attendees at the event, according to the release, include Kroger Co., Hy-Vee, Wegmans, Giant Food, Albertsons and about a dozen more retailers. On the foodservice side, confirmed participants include Subway, Sysco, Datassential, Brinker International and four more firms, according to the release.