Since the board was created in 2005, its mission has been to increase consumption of fresh mangoes in the U.S. If successful, the amendment will allow the National Mango Board to promote frozen mango products as well.
The board’s executive director, Manuel Michel, said in a news release that mangoes are poised to become a top-consumed fruit in the U.S.
“Because of its amazing flavor and versatility, we see huge potential for both fresh and frozen mango consumption to continue increasing with the support of marketing campaigns,” Michel said in the release. “Furthermore, we must continue to work with key decision-makers in the retail and foodservice industries, while also expanding mango marketing efforts to consumers.”
First handlers and importers who handled at least 500,000 pounds of fresh whole mangoes in 2017 are eligible to vote, as are importers who brought in 200,000 pounds or more of frozen fruit during that time. Eligible voters should receive a ballot from the U.S. Department of Agriculture. The voting period is from March 25 to April 12, according to the release.
According to the National Mango board, spot-market (f.o.b.) value of fresh mango imports rose 120% from 2005-18, and consumption continues to rise, reaching 3.16 pounds a person in 2018. Mangoes are the ninth most-mentioned fruit on restaurant menus, and are projected to hit 40% of restaurant menus by 2022.
For more information, visit the National Mango Board's website.