Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of the keynote panel Fresh Produce Marketing in the Time of COVID.
In this session, four expert fresh produce industry marketers with varying perspectives – two marketing agency reps, a brand rep and an association rep – discuss marketing/branding/PR issues in the age of COVID-19.
- Dan’l Mackey Almy, president and CEO, DMA Solutions;
- Mary Coppola Heslep, vice president of marketing and communications, United Fresh Produce Association;
- Diana McClean, senior marketing director, Ocean Mist Farms;
- Nick Pasculli, president, TMD Creative.
Read the keynote panel event recap here.
Check out more insights that industry leaders shared at the 2020 event at the following links:
