The Produce for Better Health Foundation has canceled its April 13-15 Consumer Connection Conference in Scottsdale, Ariz., because of the coronavirus COVID-19 outbreak.
The decision was made in consideration of the COVID-19 outbreak and related travel restrictions placed on some PBH members and sponsors and other attendees of the conference, according to a news release.
“PBH is committed to helping people live happier, healthier lives through eating more fruits and vegetables, and we extend that sentiment to our valued stakeholders, prioritizing their overall health and well-being during this time,” Wendy Reinhardt Kapsak, president and CEO, said in the release.
PBH, a non-profit organization, will offer full refunds for all registrations. PBH will communicate with all conference stakeholders to determine next steps, according to the release.
“While we are always committed to delivering PBH’s signature service and a superior conference experience that brings notable value to those who promote fruits and vegetables, our concern for their well-being superseded that desire,” Sharese Roper, member engagement director for PBH, said in the release. “We listened to our supporters by way of a survey earlier this week; their responses clearly justified the decision to cancel this year’s conference.”
As consumers search for ways to protect their health, the release said PBH is using digital and social media to showcase the power of fruits and vegetables.
The PBH Fruit and Vegetable Ambassadors in Action, a group of food, nutrition and lifestyle influencers, are beginning to provide consumers with information.
For example, Joan Salge Blake, gave immune-boosting tips on her Spot On! podcast, available at www.fruitsandveggies.org and at the PBH LinkedIn website .
“If there’s one thing we can all agree on, it’s that eating more fruits and vegetables can support a healthy immune system and may even boost your mood,” Katie Toulouse, marketing and communications director for PBH, said in the release.