Blogger and Side Delights' promotion winner tours Masser Potato Farms. ( Courtesy Fresh Solutions Network )

Value-added potato brand Side Delights has wrapped up another successful consumer-focused marketing program with bloggers who were asked to pick their favorite recipes using the company’s potatoes.

The ongoing program uses blogger to build brand awareness through social media platforms with recipes and pictures, according to a news release. In the most recent example, 10 bloggers selected favorites from the Side Delights’ online database at, and encouraged followers to do the same to win an Instant Pot.

That randomly-selected consumer is a follower of Pennsylvania-based Lori Monte’s “The Kitchen Whisperer” blog, and she received a tour of Masser Potato Farms in her home state through the promotion.

Masser Potato is a grower-packer for Fresh Solutions Network, marketer of Side Delights brand products.

“I loved learning about the Masser history, the love, dedication, science and the overall practices they employ — from digging in the dirt, to touring the packaging facilities,” Monte said in the release.