Wholesum's Fair Trade Roadshow features a kiosk for in-store demos and sampling to inform consumers about what Fair Trade programs and products. ( Courtesy Wholesum )

Organic grower-shipper Wholesum, Amado, Ariz., has a new program to highlight its Fair Trade program for consumers and retailers.

Wholesum’s Fair Trade Roadshow allows the company to talk directly to produce managers and department staff about Fair Trade certification, and what it means to communities involved in growing Wholesum products. The goal is to educate retail staff on Fair Trade programs, so they can inform consumers, according to a news release.

Through in-store demos, using a new kiosk, Wholesum will also serve organic Fair Trade products as part of the roadshow.

 “I look forward to the launch of this roadshow where we can make authentic connections with our customers, share our stories, and teach consumers about the power of their purchase,” Ricardo Crisantes, chief commercial officer of Wholesum, said in the release. “We have created some engaging materials, and I am confident that produce managers and shoppers alike are going to walk away very inspired by what they learn on Fair Trade.”

The kiosk debuts to the industry at the Organic Produce Summit, July 10-11 at the Monterey (Calif.) Conference Center. Wholesum will be at booth No. 315.

The company will also be showcasing its newest organic product, artichokes, on the summit’s expo floor.

They launched in April, according to the release, and are part of the company’s strategy to offer more high-value and specialty items.

“The organic artichokes also give us a great opportunity to expand our operations and our reach in the organic produce industry,” Crisantes said in the release.

The company’s organic offerings also include Brussels sprouts, green beans, tomatoes, cucumbers, squash, bell peppers and eggplant.

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