Leafy greens grower WP Rawl, Pelion, S.C., has expanded the Nature’s Greens Organic line with more value-added offerings.
The new additions, Organic Tuscan Kale and Organic Collards, are triple-washed, cut and packed in 5-ounce bags.
The new items are a response to consumer preference for more organic items, and also smaller pack sizes to minimize waste after purchasing, according to a WP Rawl news release.
“We have continued to focus on strategic growth of our organic business,” Ashley Rawl, vice president of sales, marketing and product development, said in the news release. “We have made commitments to advance our organic growth — through increased acreage, expanding organic growing regions and introducing new products offerings.”
Rawl said the company plans to introduce more organic products soon.
WP Rawl plans to showcase the new organic greens at the Southeast Produce Council’s Southern Innovations Organic and Foodservice Expo Sept. 6-8 in Nashville, at booth No. 518.