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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The affordable grocery app is making its Los Angeles debut in partnership with Gelson’s Markets, where it is offering its signature Produce Box — a mix of fresh and high-quality produce worth $18 to $25 — for just $9.
To learn more about the Devens, Mass.-based greenhouse grower’s decade of continued growth, The Packer sat down with CEO Paul Sellew at the recent IFPA Global Produce and Floral Show.
At the recent IFPA Global Produce and Floral Show, the fresh produce industry showed it remains focused on growth and increasing access to fresh fruits and vegetables.
The 2026 Leadership Circle Celebration recognized 34 supplier companies that have earned all five stars in the online Ethical Charter Implementation Program’s Learn, Assess, Benchmark platform.
This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables.
The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth.
Every aisle at the IFPA Global Produce and Floral Show was filled with new products, packaging, merchandising concepts and more.
This year’s International Fresh Produce Association Global Produce and Floral Show featured an array of on-trend new products, campaigns, marketing and branding.
Since the “Liberation Day” roll out of tariffs, “it’s been constant turmoil” for anybody dealing with imported products, said one panelist at the IFPA Global Produce and Floral Show.
While the fresh produce industry faces a multitude of threats, the International Fresh Produce Association continues to advocate for fresh fruits and vegetables, said CEO Cathy Burns in her keynote address.