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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Sustainability is an important concern for the majority of consumers, retailers and growers, finds The Packer’s Sustainability Insights 2024 survey.
The Packer’s Sustainable Produce Summit is once again co-located with West Coast Produce Expo, set to provide the fresh produce industry three days rich in educational and networking opportunities, May 30 to June 1.
For 35 years, Maria de Sagrario Iglesias has worked for the Prescott, Wash.-based First Fruits, immersing herself in many aspects of apple and cherry agriculture from planting and picking to pruning and packing.
Known among his peers for his perseverance, dedication and work ethic, José Luis Segura is a supervisor at hydroponic greenhouse grower Horticola Cimarron, S.A. — Mastronardi Produce in Guanajuato, Mexico.
Known for his deep knowledge of pruning, thinning and harvesting of apples and cherries, Andres Aguilar, crew boss for Stemilt Ag Services, has been on the front lines of farming for 15 years.
Dubbed ''Doña Cris’’ by her coworkers, Crisanta Morales, has been a crop worker for 21 years at Wholesum Family Farms in Sonora, Mexico, where she is known for playing a pivotal role in elevating her team and community.
As competition was fierce and all the nominees deserving of recognition, The Packer and Equitable Food Initiative were challenged to identify just five finalists in their inaugural Farmworker of the Year award program.
The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America.
The Canadian Produce Marketing Association offered a retail tour that included a visit to Loblaws City Market in downtown Vancouver, where co-owner Dave Sherwood led a group through the 41,000-square-foot store.
From almonds and apples to avocados and blueberries, while many high-value, specialty crops depend on bee pollination to thrive, historically little has been known about the intricate world inside the hive — until now.