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Jill Dutton

Jill Dutton, associate editor of The Packer, specializes in retail produce news, market trends and urban farming initiatives. With expertise in the rapidly evolving e-grocery landscape, she provides analysis on how digital platforms are reshaping food distribution. Jill is a prominent voice on sustainability and consumer trends, offering actionable insights that help businesses navigate shifting market demands. Her work explores the full produce journey — from farm to retail — featuring grower profiles, supply chain insights and emerging production models that shape American food systems.

Latest Stories
Speaking at a webinar, he advocated for policy reforms to curb ultraprocessed foods and corporate influence, insisting that healthy choices must become the default option for Americans.
Kroger shares easy ways to make a fresh family meal together, centered around in-season fruits and vegetables that even the youngest kids can enjoy preparing.
Whether it’s promoting emerging varieties or leveraging influencer partnerships and functional food trends, the mushroom category continues to grow in more ways than one.
Influencers like Angela Yvonne of VeganPopEats are turning budget grocery trips into viral content, inspiring millions of viewers to shop smarter, starting in the produce aisle at Aldi.
The Think Blink philosophy emphasizes using emotional design and storytelling in the produce aisle to create instant, meaningful connections that influence shopper decisions and drive sales.
A fresh collaboration between Vegetables by Bayer and DNO Produce is bringing broccoli stems to school cafeterias, aiming to make nutritious vegetables more appealing and fun.
Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots.
From festive packaging to back-to-school partnerships and Halloween promotions, produce marketers are crafting seasonal initiatives that speak directly to parents and kids.
A partnership between Whole Foods Market and Mad Agriculture aims to create a biodiversity corridor across key farming regions, supporting regenerative agriculture and more resilient food systems.
Denver Urban Gardens empowers communities across the city to grow their own food, foster connections and build healthier, more resilient neighborhoods.