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Jill Dutton

Jill Dutton, associate editor of The Packer, specializes in retail produce news, market trends and urban farming initiatives. With expertise in the rapidly evolving e-grocery landscape, she provides analysis on how digital platforms are reshaping food distribution. Jill is a prominent voice on sustainability and consumer trends, offering actionable insights that help businesses navigate shifting market demands. Her work explores the full produce journey — from farm to retail — featuring grower profiles, supply chain insights and emerging production models that shape American food systems.

Latest Stories
Operating inside F&S Fresh Foods, Floura & Co. transforms produce trimmings such as watermelon rinds, apple cores and mango peels into nutritious fiber bars, saving them from landfills.
As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables.
The 2025 AWG Innovation Showcase, held March 24-26 in Overland Park, Kan., featured innovative solutions, new concepts, the latest trends and strategies to drive retail success in the grocery industry.
Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation.
Courtney Stevens is following in her parents’ footsteps at a busy pick-your-own blueberry farm.
Rachel Laenen continues her family’s nearly 160-year farming legacy, navigating sustainability, consumer trends and potential trade challenges in California’s Ventura County.
Desiree Pardo Morales, founder of TropicalFruitBox.com, transformed her family’s whole business, WP Produce, into a thriving direct-to-consumer platform, making tropical and exotic fruits accessible to consumers nationwide.
Fermata says its Croptimus system provides greenhouse and field growers with 24/7 crop monitoring, helping detect plant health issues early to improve yields and reduce waste.
Pastor Bennie Brown shares how his work with Rootswell and But God Ministries is changing lives by fostering Black farm ownership, food security and agricultural sustainability.
A competition fostering sustainable solutions recognized the FruiFresh team for creating a charcoal cooling system designed to preserve fresh produce.