The strategic relationship and initial investment aim to accelerate market expansion for Clarifresh’s AI platform, tackling supply chain inefficiency and produce waste.
Cyndi Rogers, an experienced marketing and customer experience leader, joins the brand to strengthen its customer programs, sales alignment and marketing operations across the Bland Farms portfolio.
He takes over day-to-day operations as the berry grower-shipper’s new chief executive, while Mark Murai shifts his focus to long-term growth and strategy as chairman of the board.
Fourth-generation produce professional brings decades of sales experience, organic industry expertise and a lifelong agriculture connection to the vice president of sales role.
Spielmann joins Pacific Trellis Fruit and Progressive Produce with more than three decades of leadership experience across the food, agriculture, fresh produce and consumer products industries.
Adam Lytch, regional manager at L&M Farms, will serve a two-year term as chair, while Eric Hopkins was named vice chair at the association’s annual meeting.
