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Ruth Villalonga

Ruth Villalonga, founder and CEO of Villa Communications, is an award-winning strategic communications and corporate affairs executive specializing in agrifood and other high-trust industries, where she helps companies build trust and drive growth in the fastest-growing segments of the U.S. market.

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The industry has spent decades perfecting how to grow and ship a commodity and almost no time building a brand around it, says guest columnist Ruth Villalonga of Villa Communications, who offers advice on what produce can do to fix that.